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Study Recruitment through Online Advertising
Sharpening Your Focus to Lower Costs and Improve Efficiency In Creative Experiments to Drive Study Recruitment, we explored the ways to improve creative for better acquisition of study participants....
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Building Better Content Through Data Analysis
Numbers matter. But so do people’s stories. In our last Insight, we talked about developing marketing content that inspires our audience to act. We want people to engage with our content. But more...
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Use SEO to Improve Organic Search Results
To participate in your studies, people must first be able to find them. If you’re working to recruit people for research studies, you don’t need to manufacture an audience. They’re already out there....
View ArticleFrom critic to consultant to comrade
A lot can happen in two years. Back in fall 2016, my colleague convinced me to join him at a conference for folks ‘in our space,’ people who cared about social change and who ascribed to the mantra of...
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Using Persuasive Copy to Pull Reluctant People into Your Studies
Crafting language for the head and heart Anyone tasked with recruiting participants for a clinical trial or registry faces a major challenge: asking people–sometimes sick people who face an uncertain...
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Looking Forward by Looking Back
A round-up of our Health Study Recruitment Insights underscores importance of audience and data A little over a year ago, Provoc’s Health Study Recruitment Program launched publication of our Healthy...
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Your Data Has An Equity Problem
Your data is racist, classist, and sexist. Your data is homophobic and gender normative. It’s filled with centuries of institutional inequity and unconscious bias. The worst part is, you don’t even...
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Diversity, equity, and inclusion: the values that move our work
At Provoc we spend a lot of time considering how to structure our business as a for-profit enterprise while also honoring values that will bring into being a world transformed by equity, beauty, and...
View ArticleLove in the Time of Coronavirus
Oh sweet world, sweet creatures, sweet planet, sweet humanity. We’re in unprecedented times right now — we’re all scared and facing massive uncertainty. This kind of uncertainty has huge impacts on our...
View ArticleApply the Science of Narrative to Reach Underserved Populations
Given the inequitable impacts of the current crisis surrounding the COVID-19 pandemic, it’s more important than ever that we communicate with vulnerable populations. In particular, we need to reach...
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